Since amiibo were first released by Nintendo back in November 2014 for Smash Bros. for Wii U, they've shipped 10.5 million units worldwide. North America had seven million amiibos shipped. Europe had the second highest amount of amiibos shipped (around 2 million), followed by Japan and Australia.
Over time people have purchased amiibo for collection and recreational purposes. A few amiibo, like the Villager, are now considered rare due to the demand for them and how few are available.
Nintendo sa uistiť, že dotlač toľko amiibo, ako môžu, aby ich spotrebitelia šťastní. Robia odtlačky v závislosti na tom, ktoré amiibo sa predávajú ako prvé, aké dôležité sú pre konkrétnu hru a dopyt spotrebiteľov a maloobchodníkov. Vesničan, napríklad, dostáva dotlač s človekom. A Nintendo bude tiež robiť zbrusu nový Yoshi amiibo pre hru Yoshiho Wooly World ktoré budú vyrobené z priadze.